Shopfitting is simply providing local businesses with the equipment and installations that they need. Expert shopfitters will survey a business to determine what kind of work needs to be done to make the establishment more attractive to customers. In addition, clients may come to shopfitters with their own pre-determined designs so that shopfitters may make their designs become a reality. Either way, shopfitting is now a lucrative business for stores of any niche.
Once the contractors have the designs in mind, they will handle equipment and merchandise to get started on the plans. They will then install the designed equipment and fixtures so that the business may continue their normal operations. Since some niches (like fashion) are extremely competitive, shopfitters may be used to continually make changes to keep up with current trends.
Shopfitters may also work closely with other professionals and tradesmen so that contracts are completed correctly and in a timely manner. Electricians, plumbers, carpenters, and others may gain employment through subcontracting through shopfitters.
Just about any store starting up in Australia will want to use a shopfitter. After dealing with legal papers, financing, and the business plans itself, designing a store is just another stress factor that a business owner does not need.
Installation of Shop Displays
What would a store be without shop display shelving? Shopfitters will give their magical touch to discover new innovative ways to fix up displays so that it optimizes sales. Such shelving may also be arranged so that it is more efficient at stocking more items in smaller sized stores.
Display cabinets are very much preferred in many stores for both security reasons and fancily showing the customers what products they have for offer. The separation of the customer from the item will force interaction with the shop owners to see the item. The increased interaction will increase the likelihood that the customer will purchase or at least negotiate for the item.
Slatwall panels are commonly utilized and are typically used to re-organize floor space and increase customer access to products. Different accessories like hooks or leaflets are applied so that extra product may be hung up and increase sales to complimentary items.
For a dynamic shelving option, gondola displays are used in a large variety of stores. These displays can be set up to create small aisles with products shelved on either side. These displays are adjustable and customizable so that it may be applied in a large variety of fashions. Tall gondola units are very common in large convenient stores or supermarkets due to the large volume of products that it can carry.
Setting Up Shop Counters
Shopfitters will make a priority of setting a store up with the proper shop counter. This is typically where the store owner or employee will be situated, so this represents the face of the company to the customer. A large emphasis on aesthetics, availability, and friendliness must be applied when a fitter plans out the counter.
The many types of counters are so overwhelming to a clueless shop owner. The material used in the counter will send a visual message in what to expect in the establishment. A traditional wooden counter may represent a store that has a sense of culture or a rustic appearance, which may be ideal for touristic-related industries. Glass counters are useful for stores that want to give attention to precious items; this is highly useful in jewelry stores or pawn shops. Laminate counters give a modern look, so it is useful in retail stores and especially those that sell electronics or office supplies.
After the customer tours the shop and picks their wares, they will need a place to put it. A clear and smart space must be made so that a customer will obviously know where to put their items for purchase. Additional merchandise (like snacks) may be strategically displayed on hooks or miniature shelving so that it is in the eyes of the customer. In some types of stores, a significant amount of money comes from such last minute purchases at the counter so an owner must make it count.
The counters will also serve where computer equipment and cash registers will be held. The counters must be decently sized to hold all of this equipment. It must also have holes or notches to allow for cable management so that sloppily placed cables do not repulse the customers.
Shopfitting For Apparel
Apparel stores must display the latest fashion to passing customers so that they grab the attention with the latest that the fashion industry has available. For this reason, a shopfitter must carefully craft the correct combination of racks, displays, changing rooms, and more to keep this store afloat in the competitive fashion industry.
Garment Rails are where clothes are hanging from a long pole held up by two other poles. This allows for customers to quickly sift through clothing that is just right for their size and style. These rails are so common in clothing shops since it is the most efficient way to store clothing when a shop is tight in space.
Spinners are typically used for smaller accessories to be displayed in a multitude of angles. It is typically a long vertical pole with racks hanging from every direction. It may be able to swerve so a customer can quickly look through the entirety of the product offering in a matter of seconds. These spinners may also come in countertop or basket styles to hold different sorts of products.
Mannequins may come in full bodies or partial body parts to simulate how clothing items fit on a life-sized body. These are typically utilized in display windows on the outsides of shops or within the aisles of a store. As you would imagine, they come in a variety of colors, genders, and ages.
Shopfitters For Coffee Shops, Bakeries, Or Restaurants
An establishment that sells a variety of food items must make their products appealing, accessible, and with an inviting environment. The food industry has a high failure rate due to a number of reasons and store layout is likely one of the primary factors.
Product display counters are the primary thing a food store needs. This is where the customer comes to take a look at the eye candy to get their appetite up. The display must be clear, easy to access and have maximum visibility for every product. This also serves as a means to store fresh product away from the customer so that they do not contaminate it with germs.
Wooden shelving is now a very popular item in stores selling fresh produce. The rustic, back-to-nature look is visually appealing to those sold on the natural living lifestyle. Vegan bakeries, organic fruit stores, and farmers’ markets are some examples of industries benefiting from this type of shelving.
Refrigeration is obviously an essential part of the food industry. If the temperature goes above a certain point, the food will quickly spoil. Spoiled food means a loss in profit, and it takes away from the aesthetics of the store. Open glass refrigerators are also a smart means of displaying food products to customers just like display cabinets.
Fitting Out For Offices
Don’t think shopfitters only work with convenience stores or vegan bakeries; they also work to fit offices so that they are more efficient workspaces. An office is also a place where you take important clients to meetings or consultations, so you must give it a very presentable fashioning. It also must be fitted in a manner so that the maximum number of employees may be stuffed into one office while having the maximum amount of productivity.
Partitions must be strategically placed so that employees can have isolated workspaces as well as areas where small private meetings may be held. Such partitions may have an open glass look with white sidings or they may be treated as isolated rooms with wooden cubicles.
The reception desk is where people are greeted, so it must have a combination of stern professionalism and warm friendliness. This area must also be fitted with counters so that computer and communication equipment is stored in an organized fashion. Counter planning will also take into consideration that there may be multiple employees manning one large desk.
As you can see, a shopfitter must fill a wide variety of tasks to properly fit a brick & mortar store in Australia. White Oak Developments (https://www.whiteoakdevelopments.com.au/) is a business-to-business dealer that specializes in shopfitting Sunshine Coast retail stores in Australia. Their team has a full range of tradesmen that will aid in the installation of the new materials during the shopfitting process. White Oak Developments can take your vague idea and turn it into a major project that will fit your business into modern market trends.
Latest posts by Amanda Whitehead (see all)
- 10 Commonly Asked Question About Shopfitting Answered - November 19, 2017
- Five Ways White Oak Developments Can Transform Your Business Space - October 18, 2017
- 6 Amazing Shopfitting Design Concepts to Consider - September 17, 2017