Every year, retailers and shopfitters are required to adapt to meet new trends and continue impressing their customers. In 2019, more and more shoppers are making the switch to online shopping, which further increases the importance of striking retail design which will keep the customers coming back. In this article, we’ll take a look into 5 retail design trends to expect in 2019, to help you to keep your store designs ahead of the game.
1. Bright Colours
In previous years, minimalism and natural colors have been at the forefront of retail design, but in 2019 this trend is set to change. Instead, businesses are expected to make a move towards striking bright colors. Bold and bright colors can be used in conjunction with white and neutral colors to section stores and encourage customers towards certain areas. Bright color schemes and color blocking are expected to be particularly popular amongst stores and brands with a younger target market. In addition, luxury brands are expected to lean towards brighter colors too, but it’s more likely that they will utilize chromatic color schemes to give them a more classy feel. Use of bright colors is also a great way to tie in branding into stores. If your logo or brand colors are particularly bright, they can be used throughout your designs to accentuate your branding elements.
In order to compete with the growing popularity of online stores many shops and retail spaces are expected to incorporate technological elements into their stores in 2019. Use of technology is a great way to enhance a shoppers experience and can be used in a myriad of different ways. In fashion, some stores are looking to install smart mirrors which customers can use to adjust lighting in the fitting room, check for stock in different sizes and browse other similar items.
Retailers in 2019 are keen to encourage shoppers to spend more time in their shops, so some stores are even introducing technology such as charging banks that customers can use whilst in the store. It may seem like a simplistic idea, but shoppers often have a need for extra power whilst they are shopping, and features such as this could encourage them to choose your store over their competitors.
In addition to this, free WiFi is becoming commonplace in major retail stores and is an element that can help to improve footfall and open up new marketing opportunities for retailers.
3.Use of Wood and Natural Materials
This is a trend that first surfaced in 2018, but is expected to stay and grow in 2019. Many companies are making a switch to incorporating more natural materials into their designs in order to appeal to their customers. Use of natural materials like wood and plant life can help to give your store a more relaxing and open feel that can help your customers to feel more comfortable and encourage sales. The move towards natural materials was sparked by a growing consumer interest in wellness and minimalism and is fast becoming one of the most popular retail design trends.
Another design trend we expect to see in 2019 is a move towards stores which have a more homely feel. To encourage shoppers to visit stores as opposed to shopping online, retailers are doing everything they can to make their customers feel relaxed and comfortable as they shop.
This means that more business will be looking to center their designs around warm colors, homely wallpapers and accent pieces like mirrors and vanity areas.
Some companies are even looking to implement coffee shops and comfortable sitting areas into their stores to give their customers a hybrid experience in which they can relax, socialize and shop all in one place.
5.Renovating Old Spaces
In 2019, it’s expected that some companies will be looking for older spaces to call their home. A new trend of old meets new is set to take effect in which minimalist and ultra-modern brands set their products against a backdrop of historical and aged interiors. The trend is part of an effort to make retail spaces different and unique to appeal to younger generations.
As consumers, retail spaces which all look plain and modern have become boring and as such, retailers are looking for ways to add a new level of interest into their designs and old buildings provide exactly that. Old buildings are steeped in history which can help to attract consumers looking for more from their shopping experience.