shopfitting Sunshine Coast trends

How France’s Carrefour Is Integrating Lighting And Mobile Technology

shopfitting Sunshine Coast trendsOne of the biggest trends in physical retailing, these days, is the integration of the digital and the physical. Companies are rolling out loyalty apps in droves, as part of the pursuit of an exceptional retail experience.

A French company, Carrefour, unveiled a striking new concept in physical/digital integration to a capacity crowd at London’s Retail Design Expo 2016. The concept – known as visible light communication – updates traditional retail lighting, to serve up extremely accurate, location-based signals throughout a physical space, to guide shoppers to sales they might be interested in, throughout the storefront.


Philips Lighting is responsible for this innovative new technology, as part of their commitment to moving “beyond illumination”. Carrefour already had plans to update their Lille location, and decided to take the opportunity to try out the new lighting strips. The feature comes standard in all new Philips Lighting strips, but buyers can opt to use the pay-as-you-go function or not, as they see fit.

Want to find out how shopfitting your Sunshine Coast storefront can help take your business to the next level? Contact us today!

According to Carrefour’s director modéles commerciaux et innovation Céline Martin, “With such a large retail space, and the fact we run between 400-600 promotions every week, it’s essential we help customers find promotions. Using our app, customers can see exactly where they are in the hypermarket, and see promotions that are nearby, or promotions linked to what’s on their shopping list.”

So far, only 3600 customers have downloaded the app since it was unveiled in 2013. These numbers aren’t all bad, however, as 1% of the app owners use the app on a regular basis. Of that number, 50% will be in-store.

A representative of Philips Lighting, Gerben van der Lugt, claimed, “This technology is making use of smart phones increasingly becoming a shopping companion for people… We already know eight in ten people use their smart phones while shopping, while other research finds 50% of shoppers say they would be happy to receive location-based alerts – including details about promotions around them.”

Are you ready to take advantage of this brave new world of Retail Design? Talk to the leading shopfitters on the Sunshine Coast, and step into the future!

Shopfitters Sunshine Coast

4 Subtle Influences That Could Be Affecting Your Shopfitting Design

Shopfitters Sunshine CoastHuman beings love to feel superior to the Natural World that surrounds us. We have an awful lot to be proud of, having fought our way from being snacks for saber-tooth tigers to being the kings and queens of all we survey.

Sometimes, we have a tendency to come off like New Money in an established affluent community. We love to show off what we know, and what we have, to show how far we’ve come.

While we have good reasons to be proud, we also run the risk of forgetting where we come from. We are as affected by our surroundings as any robin, cicada, or chimpanzee, even though we don’t always like to admit it.

Every living thing, as a byproduct of staying alive, follows its own circadian rhythm, which tells us when to eat, when to sleep, when to feel happy, when to get nervous. These cues are dictated by our environment, with the rise and the fall of the seasons. Since we don’t live as close to nature as we once did, these factors can slip into the background, escaping our notice, but having an influence on our moods and thoughts, nonetheless.

Here are four subtle factors that could be affecting your storefront, to watch out for:

Use White, Natural Lighting

Let’s not forget, the first rule of shopfitting is presenting the product in its most attractive light. In this case, that is quite literal. It is tempting to utilize some kind of colored light, in an attempt to sway your customers’ moods, but that plan could backfire, once they take their product home to discover it as a different color than what they intended to purchase. That’s not to say you can’t use mood-altering as an accent. Red-hued lights tend to energize, while blue lights radiate calmness and serenity. Blue/green trim can also be used to give a more futuristic look to a space.

A Colorful Facade Can Grab Attention

On a similar note, the color of a storefront can greatly impact a potential customer’s mood, when they cross the threshold. As everyone’s been ravenously exploring the possibilities of color theory in the 21st Century, this has led to a certain amount of bright, bold overkill. A bright storefront or an illuminated exterior can make your customer feel excited and positive, while browsing your wares, but it’s easy to overdo, to become chintzy and cheap-looking.

“Cool” Colors Are Getting Cooler

A color’s temperature is measured in Kelvins, indicating the likely source of the light. Traditionally, temperatures greater than 5000 Kelvin are considered “cool” colors, while Kelvin temperatures between 2700 and 3500 are considered “warm” (appearing yellowish white and red). As our eyes have become more acclimated to the blue glow of technology, our idea of what constitutes cool is shifting. 2700 Kelvins is the new cool.

Watch Out For Flicker

It’s easy to have smooth, consistent light when running at 100% capacity, but dimmer switches tend to make that operation a bit more tricky. This can lead to a buzzing, flickering, low-light-level LED, which is pretty much the polar opposite of the calming effect you’d hope modern lighting would achieve.

Are you ready for truly exception retail design, from some of the Sunshine Coast’s leading shopfitters? Contact us today, and let us help your storefront really sparkle and shine!