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Five Shopfitting Trends Shaping The Market In 2018

The retail industry is easily one of the most competitive markets globally with so many dynamics coming into play especially with the overwhelming influence of the internet. In contemporary times, failure to connect at deeper levels with customers will result in a financial loss no matter the amount of marketing dollars spent. While shopping was largely an impersonal chore in pre-internet days, today, stores must meet customers’ expectation of a branded experience and a nostalgic one at that.

Where is Retail Shopping Heading?
Retail shopping has had its fair share of doomsday prophecies predicting the imminent end of walk-in shopping as the online alternative grows. However, predictions of the internet bringing an end to in-store store shopping are yet to materialise. A 2015 survey conducted by Oracle showed that 69% of Australians prefer in-store shopping over the online experience. This is a contrast to shoppers in Germany (57%), France(54%) and the US (50%). Forward-looking stores are actually fast adapting to consumer lifestyle changes with sensory experiences that stimulate customer desire to visit and make purchases the old-fashioned way albeit with a difference. According to Trent Innes, Managing Director of accounting company, Xero which commissioned a consumer shopping behaviour survey in 2016, “…70 percent [of shoppers] say they shop the same or more in-store now than they did three years ago,”

Where Does Shopfitting Fit In?
A popular saying states that you only get one chance to create a first impression. This may sound like a cliche today but it certainly fits the purpose of shopfitting which is to create a truly sensory and nostalgic in-store experience for shoppers. This entails engaging all the senses with the layout design and installed displays, showcases, wall fittings, counters, floors, fixtures and doors among others.

The ability to create this uncommon customer in-store experience is looking like a gamechanger for many retail stores in 2018. Already, some trends are evident. Here are just a few of them.

i.Smart Lighting Solutions
Easily one of the most critical elements of interior design, lighting is now being better used than before. Professional shopfitting now enables stores to creatively use indirect, natural and LED lighting to provide the right ambience for relaxed shopping. Small spaces look bigger while big spaces look intimate rather than intimidating. Shopper mood is typically affected by the presentation of the inventory and this is done by lighting them up in a subtle yet stimulating way.

ii.Complementing Online with In-store Shopping
The internet is not going away and stores that will remain profitable will learn to leverage the inherent power of the internet to complement and streamline both dimensions of shopping. Forward-looking stores are encouraging shoppers to complete their shopping experience in the brick and mortar stores. It may start online but for some products, it may have to be completed offline. The challenge lies in consistency and this can be handled with a good brand strategy that effectively harmonises both dimensions. Elements such as colours, typography and other brand elements should seamlessly blend both online and offline shopping environments.

iii.Creative Shop Formats
Uniformity of form design is a much-touted advantage yet in some instances, space sizes vary. Shopfitting professionals creatively use smaller spaces to achieve big effects without diluting the brand experience. A notable example is Nordstrom which has unveiled its ‘mini version’, just over 2% of its traditional 140,000 square feet space. Specially designed to meet the needs of highly mobile shoppers, it is changing the way shopping is done. According to GlobalRetail Data’s Neil Saunders, “The days of the one-size fits all store model are fading, and the future will require a more flexible approach with a variety of store formats designed to address different locations and markets.”

iv.Seamless Blend With External Environment
Screaming colours that are meant to attract attention are fast fading with time. Subtlety seems to be the emerging order as stores are employing the use of colours that integrate into the surrounding environment without any fuss or clamour. The result is serenity and this is typically accomplished through the use of natural elements like cork, wood and foliage.

v.Minimalism
The trend in contemporary design may be encapsulated with the statement, “less is more”. Simple yet succinct, it tells the story. Less is indeed more when a store has so much to display yet knows that customers are not looking to get intimidated. The WOW effect is best pulled off in a minimalist atmosphere and professional shopfitters are aware of this. First, it makes navigation around the store easy while individual items may be easily found. Additionally, clustered shopping environments make it easy to ‘crowd out’ the brand thus defeating the objective of inviting the shoppers in-store.

According to Sanford Stein, founder and moderator of Retail Speak, “The internet has had a flattening effect on the industry, and as a result, even the smallest retailer has tremendous opportunity to launch and thrive….Access to both software and hardware to empower selling is also cheaper, and it enables small retailers to develop a bond and an understanding of what their customers want. That, in turn, lets them offer a high level of product and service.”

Shopfitting is not just helping brick and mortar retail stores change the shopping game, it is keeping them ‘in the game’.

4 Subtle Influences That Could Be Affecting Your Shopfitting Design

Shopfitters Sunshine CoastHuman beings love to feel superior to the Natural World that surrounds us. We have an awful lot to be proud of, having fought our way from being snacks for saber-tooth tigers to being the kings and queens of all we survey.

Sometimes, we have a tendency to come off like New Money in an established affluent community. We love to show off what we know, and what we have, to show how far we’ve come.

While we have good reasons to be proud, we also run the risk of forgetting where we come from. We are as affected by our surroundings as any robin, cicada, or chimpanzee, even though we don’t always like to admit it.

Every living thing, as a byproduct of staying alive, follows its own circadian rhythm, which tells us when to eat, when to sleep, when to feel happy, when to get nervous. These cues are dictated by our environment, with the rise and the fall of the seasons. Since we don’t live as close to nature as we once did, these factors can slip into the background, escaping our notice, but having an influence on our moods and thoughts, nonetheless.

Here are four subtle factors that could be affecting your storefront, to watch out for:

Use White, Natural Lighting

Let’s not forget, the first rule of shopfitting is presenting the product in its most attractive light. In this case, that is quite literal. It is tempting to utilize some kind of colored light, in an attempt to sway your customers’ moods, but that plan could backfire, once they take their product home to discover it as a different color than what they intended to purchase. That’s not to say you can’t use mood-altering as an accent. Red-hued lights tend to energize, while blue lights radiate calmness and serenity. Blue/green trim can also be used to give a more futuristic look to a space.

A Colorful Facade Can Grab Attention

On a similar note, the color of a storefront can greatly impact a potential customer’s mood, when they cross the threshold. As everyone’s been ravenously exploring the possibilities of color theory in the 21st Century, this has led to a certain amount of bright, bold overkill. A bright storefront or an illuminated exterior can make your customer feel excited and positive, while browsing your wares, but it’s easy to overdo, to become chintzy and cheap-looking.

“Cool” Colors Are Getting Cooler

A color’s temperature is measured in Kelvins, indicating the likely source of the light. Traditionally, temperatures greater than 5000 Kelvin are considered “cool” colors, while Kelvin temperatures between 2700 and 3500 are considered “warm” (appearing yellowish white and red). As our eyes have become more acclimated to the blue glow of technology, our idea of what constitutes cool is shifting. 2700 Kelvins is the new cool.

Watch Out For Flicker

It’s easy to have smooth, consistent light when running at 100% capacity, but dimmer switches tend to make that operation a bit more tricky. This can lead to a buzzing, flickering, low-light-level LED, which is pretty much the polar opposite of the calming effect you’d hope modern lighting would achieve.

Are you ready for truly exception retail design, from some of the Sunshine Coast’s leading shopfitters? Contact us today, and let us help your storefront really sparkle and shine!

Check Out The Retail Innovations From Retail Design Expo 2016

Shopfitters Sunshine Coast News2016 stands to be the year when the digital and the physical come together, to bring customers the best, most optimized consumer experience, judging from the top innovations on display at this year’s Retail Design Expo.

2016 saw the first year where the most excellent, cutting-edge retail designs were honored, in the inaugural edition of the Innovation Trail and Awards.

A panel of industry professionals came together to shortlist 18 innovative designs, giving a good general overview of what this year’s top shopfitting trends might look like.

For instance, a lot of retailers are adopting VM Technology from Icomeme, which brings together the brick-and-mortar and the virtual for customers who have downloaded the app. The app alerts shoppers to sales in the store, within 30 m, with detailed product information, sale prices, and even be guided directly to the display. VM Technology from Icomeme makes the best of technology, functioning somewhere between a circular ad, minus the annoying (and wasteful) paper, a push notification from your favorite app, and an immersive, interactive physical retail experience.

The VM Technology also allows customers to store their favorite outfits, for future consideration, in a style similar to popular sites like LookBook and Polyvore.

Some trends we’ve been seeing for a while continue to be important, particularly green shopfitting solutions. The company Global Display is tackling this problem head-on, with a line of sustainable mannequins (pictured at top of article), constructed using natural fibre-reinforced polymers and patented production technique, for a distinctive new type of display.

Shopfitting Innovations from Retail Design Expo 2016In another bid to reduce paper and carbon imprint, Umdasch Shopfitting revealed their Electronic Shelf Labeling system. It is to Umdesch’s credit that their design manages to look both futuristic AND classic, with crisp, colorful graphics conjuring images of an old-fashioned marketplace, but with all of today’s best bells-and-whistles.

Judging from these three cutting-edge designs, shoppers are ready to get out of the house for some face time and fresh.

Are you ready to take advantage of the foot traffic? Contact us today, and see what some of the Sunshine Coast’s leading shopfitters can do for you!

Not looking for a whole overhaul, but want to keep your storefront in tip-top shape? We also offer a wide range of commercial building maintenance services for the Sunshine Coast.

How Shopfitting Can Help Your Retail Business Grow

Shopfitters Sunshine Coast

With Physical Retail Back On The Rise, Shopfitting Will Play An Important Part In The Coming Year

Physical retailers have had a hard time of it, in the new millennium. 2013 saw half as much foot traffic in brick-and-mortar storefronts, according to ShopperTrak. The times they are a-changin’, as they say, as can be seen from the fact that Amazon, the world’s largest online retailer, has opened a physical storefront in Seattle, WA.

Whether it’s ease and convenience your customers are after, or the need for community in an increasingly digital world, brick-and-mortar storefronts are ready for a comeback!

Are you ready to capture this new traffic? Shopfitting your sunshine coast business ensures you’re ready to impress, by delivering the ultimate customer experience.

Growing Your Storefront With Custom Shopfitting

While we all may be getting a bit burnt out on e-commerce, online shopping has permanently and irrevocably altered our expectations, when it comes to making purchases. Customers expect an exceptional aesthetic experience, with custom lighting and interior design, which become extensions of your brand identity.

A lot of business owners don’t realize the powerful branding of the physical space. We are sensory beings, after all, and memories associated with sights, sounds, and smells are going to stand out from a bunch of anonymous letters on a screen.

Shopfitters In The Sunshine Coast Can Revitalize Your Physical Storefront By:

      1. Rejuvenating Your Brand Image: The increasing tendency to get out of the house, to go and wander in search of legitimate physical experience means your brick-and-mortar storefront is primed to receive a bunch of fresh eyes and ears. You’ll be welcoming back your loyal customers, as well. A shopfitting overhaul announces to new and old customers alike that you’re back in action, up with the times, and ready for the future.
      2. Pure Class: Customers of all walks of life have come to expect a world-class shopping experience, no matter where they’re going or what they’re doing. We all expect the royal spa treatment, no matter whether we’re buying avocados or a plasma TV. Upgrade your shopfitting to give them the world-class retail experience they crave.
      3. Increase The Amount Of Time Spent In-Store: Customers will want to hang out in your brand-new, elegant storefront all day long. More browsing means more impressions, more brand loyalty, more word-of-mouth referrals and, ultimately, more sales.
      4. Easy Location: We’re all used to being able to find what we want, quickly and immediately, usually without having to ask for help. Anticipate this need with an easy-to-navigate layout that will make your customers feel right at home, even if they don’t know why.

Want to find out more how shopfitting can help your Sunshine Coast retail business grow? Contact us today to find out more!